We are an international company with offices in the United States and China that partners with our customers to create quality private label and branded products globally.
We had a goal but didn't know which path to take.
We found a couple of guides and they forged a path that still leads us today.
Our direction was clear. It was time to focus on the quality and experience of the quest. We opened our own office in Shenzhen, China to ensure we would be capable of providing the best products and services from concept to consumer use.
Along the quest, customers had unmet needs and we were passionate about answering them. We made the decision to develop brands parallel to our established private label programs.
Our passion for improving the outdoor experience became clear as we continued to discover original ideas that took the industry to new levels.
In the Fall of 2009 we shook up the outdoor industry when we introduced a brand that offered better quality, technology, and customization. That brand was kijaro. The “journey on...” experience began.
So many great changes and on an even better path than we ever imagined. Denovo was born, latin for “anew, beginning again." The name represented our commitment to always reinvent and improve ourselves.
As we continue to grow, the need for a new brand was realized. One that would create it’s own path to bring trends and excitement at a great value. Equip was born!